BB Energy Foundation Partners with Al Ikram Association in Morocco

BB Energy Foundation is pleased to announce a new partnership with Al Ikram Association, a Casablanca-based organisation working to support women breadwinners, vulnerable youth, and families facing socio-economic exclusion in Morocco.

Al Ikram’s work is rooted in a simple but powerful principle reflected in its name: Al Ikram — honouring people through dignity, care, and opportunity. This approach aligns closely with the Foundation’s commitment to investing in women and children, strengthening access to education and well-being, and supporting locally led initiatives that create lasting impact.

Addressing interconnected challenges

Morocco faces a set of deeply interconnected challenges. Many young people are excluded from education and employment, women breadwinners shoulder family responsibilities with limited access to economic security, and informal workers such as waste pickers operate in unsafe and unrecognised conditions. These realities often reinforce cycles of poverty and long-term exclusion at both family and community level.

Al Ikram responds to these challenges through an integrated, family-centred model built around three complementary pillars:

• SheJobs, which supports women breadwinners through legal, medical, psychosocial, and socio-economic assistance, while ensuring safe early childhood care for their children.
• EdJobs, which provides second-chance education, vocational training, and civic engagement pathways for young people who have dropped out of the formal education system.
• GreenJobs, which creates dignified employment opportunities in recycling, upcycling, and the circular economy, while promoting environmental responsibility and public awareness.

Together, these programmes recognise that sustainable change requires addressing education, care, employment, and well-being simultaneously.

A holistic, measurable approach

Each year, Al Ikram supports more than 6,000 beneficiaries, including women breadwinners, NEET youth, children under four, and informal workers. The organisation’s work leads to concrete outcomes: youth reintegrated into education or vocational pathways, women gaining greater socio-economic stability, children accessing quality early childhood care, and workers transitioning into safer, more dignified employment.

Beyond individual impact, Al Ikram’s model strengthens families, contributes to cleaner urban environments, and supports broader systemic change by demonstrating scalable approaches to second-chance education, women’s economic participation, and green social enterprise.

This work contributes directly to the UN Sustainable Development Goals, particularly SDGs 1 (No Poverty), 3 (Good Health and Well-being), 4 (Quality Education), 5 (Gender Equality), and 7 (Affordable and Clean Energy), while reinforcing decent work, climate action, and strong partnerships.

A shared commitment to long-term impact

Through this partnership, BB Energy Foundation will support Al Ikram’s efforts to expand access to education, care, and sustainable livelihoods for families in Morocco. The collaboration reflects a shared belief that long-term impact is built through trust, local leadership, and solutions that respect the dignity and agency of those they serve.

By investing in women, youth, and community-led initiatives, this partnership aims not only to address immediate needs, but also to contribute to more inclusive, resilient, and sustainable futures.